Communication |
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II Congrés obert i virtual Castelló 2020
The II Congreso abierto y virtual Castellón 2020 offered a wide vision about the sociocultural and economical positioning of the province of Cast...
PVP: 10,00€
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El combat per la premsa. Al Vent i Nosaltres els valencians
Al Vent was born in 1964, a journal that was capable of resisting to Franco censorship impulses until 1969, year in which it was closed. Few mont...
PVP: 24,00€
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¿Qué escuchan los niños en la televisión?
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PDF: 0,00€
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Comunicación, conflictos y cambio social / Comunicação, conflitos e transformação social
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PVP: 28,00€
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Historia y desafíos de la edición en el mundo hispánico
This volume collects the palpable fruit of the II Foro editorial de Estudios Hispánicos y Americanistas, celebrated in Cádiz during the 25 and 27...
PVP: 18,00€
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Aplicación de la Investigación e Innovación Responsable (RRI) en los parques científicos
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PVP: 10,00€
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ComLoc 2018: El negocio publicitario en la sociedad digital
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PVP: 15,00€
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Ética y comunicación en la gestión de la Investigación e Innovación Responsable (RRI): el papel de las Unidades de Cultura Científica y de la Innovación (UCC+i)
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PDF: 0,00€
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El periódico Mediterráneo durante la transición española (1975-1982)
The newspaper Mediterráneo was a faithful reflection of the changes of Spanish society. To that end, a historical tour is made through the stages...
PVP: 15,00€ PDF: 6,45€
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DirCom, estratega de la complejidad
En el mundo actual es cada vez más importante tener políticas y estrategias de comunicación con la sociedad claras y eficaces, tanto en organismo...
PVP: 19,23€
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Teorías de los medios de comunicación
Este manual presenta las principales teorías y áreas de investigación de la comunicación y de los estudios de los medios partiendo de la clásica ...
PVP: 23,08€
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Músicas públicas, escuchas privadas
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PVP: 16,83€
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La comunicación local por Internet
Present-day reality and the perspectives of electronic communication in the future through the Internet at a local level are analysed through the...
PVP: 25,00€
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Creatividad y generación de ideas : estudio de la práctica creativa en cine y publicidad
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PVP: 21,12€
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La situación de la televisión local en España
A socio-economic, political and communicative analysis of the history of television, the birth of local television and the impact and repercussio...
PVP: 20,00€
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El malson de Chandos : la crisi acadèmica i professional del periodismo des de la crisi postmoderna de la paraula
Through Lord Chandos¿ nightmare, problems related to the word are explained, with a broad reflection on the change and transformation processes i...
PVP: 22,00€
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El discurso persuasivo. La estructura retórica de los spots electorales en televisión
The television has become the middle of communication that more influences in the electoral campaigns. Through this, the political parties develo...
PVP: 17,50€
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Introducción a la comunicación financiera
The factors negatius of the globalization, the fast development of the offering of the new teconlogias, done not synchronize with the effective d...
PVP: 14,00€
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Història del periodisme. Notícies, peridodistes i mitjans de comunicació
A global reading of great interest on the evolution of the journalism, that does a synthesis orientadora of the five long centuries that go since...
PVP: 23,08€
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Mostrar para decir
A difference among that exists that is shown and that that communicates. The fact to show an image goes beyond the simple graphic representation...
PVP: 17,00€
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La publicidad local
This volume deals with the new local media that have recently appeared, and with the setting up of new local advertising agencies together with a...
PVP: 20,00€
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Radio y televisión en el ámbito local
During three sessions, a hundred long of communicators analyzed in the II Congress of Local Communication the present reality and the future pers...
PVP: 25,00€
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La cooperación universitaria al desarrollo
The vulnerability of this Latin American country to natural hazards is the object of analysis by specialists, here and there, with the aim of pro...
PVP: 16,00€ PDF: 6,90€
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Teorías de la comunicación
"Communication theories, with a tradition of more than twenty years in this country, have been consolidated as a line of investigation and as one...
PVP: 17,43€
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Història de la comunciació: València 1790-1898
This new book of professor Laguna, based on his Historia del periodismo valenciano: 200 años en primera plana, reviews and extends the previous w...
PVP: 21,04€
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La prensa local y la prensa gratuita
The press, the oldest means of communication among those that live together nowadays, has to face with serious unanswered questions about the rul...
PVP: 25,00€
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Comunicación para la paz en acción: Periodismos, conflictos, alfabetización mediática y Alianza de Civilizaciones.
This book is part of the work developed by the department for research in communication for peace of the UNESCO Chair of Philosophy for Peace and...
PVP: 20,00€ PDF: 8,60€ EPUB: 8,60€
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La comunicació en democràcia. Una visió sobre l'opinió pública
The book reviews those theories about public opinions more valid nowadays, verifying the decisive role that the means of communication have over ...
PVP: 13,85€
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La prensa local ante el reto digital
Digitisation introduces many changes in journalism. The risks and opportunities it implies were tackled on the XI Congreso de Comunicación Local ...
PDF: 8,60€
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Retórica creativa
This book presents an innovative and useful methodology to generate and analyse advertising messages. Instead of going to basic notions such as i...
PVP: 17,43€
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La publicidad de las instituciones locales
The numerous communication professionals that intervene in this work deal with great variety of topics so interesting such as the ethical relatio...
PVP: 20,00€
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Televisión de proximidad en Europa
We can observe the expansion of the multiple local television experiences in Europe. There are hundreds of regional and local broadcasting statio...
PVP: 26,44€
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Literatura y periodismo
Although it is well known in the 20th century culture, the complex relationships between literature and journalism have always been forgotten on ...
PVP: 26,75€
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Medios de comunicación y solidaridad: reflexiones entorno a la (des)articulación social
Social networks, social capital, ONG roles, social and cultural influence in communication... all these notions are implemented with the analysis...
PVP: 14,00€
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La televisión digital ante el fin de la era analógica
The different authors collected in this work make a deep analysis about the changes local television will face with respect to the reconversion t...
PVP: 20,00€
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Nuevas tendencias en la prensa local
The current situation and future prospects of local journalism in Spain, are analysed in this volume, as this country being one of the European c...
PVP: 25,00€
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Las agencias de publicidad: evolución y posicionamiento futuro
This book discusses and analyses aspects such as the need of a structural change, the importance of strategic planning and new technologies, the ...
PVP: 11,00€
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Creatividad y comunicación persuasiva
Creativity and persuasive communication analyzes the creative thought since the perspective that comprendre and aprhende the process of creation ...
PVP: 14,45€
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La comunicación corporativa en el ámbito local
Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the pe...
PVP: 25,00€
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Informe de la comunicació a Catalunya, 2003-2004
The Report on Communication in Catalonia 2003-2004 studies the state of communication in the conventional media (the press, radio, television and...
PVP: 35,00€
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Retórica, informació i metàfora
Retòrica, informació i metàfora is a study about the language used by the means of communication from a linguistic perspective. It reviews the mo...
PVP: 20,43€
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La parla com a espectacle
By means of an accurate analysis of the T.V. programme La vida en un xip, this work studies the talk shows due to their structure and to the way ...
PVP: 11,72€
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