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Collection: e-Humanitats Serial Number: 3

ISBN: 978-84-8021-586-2

Title:	La comunicación corporativa en el ámbito local.

Authors:	Fernández Beltrán, Francisco José (ed.)
	López Lita, Rafael (ed.)
	Durán Mañes, María Ángeles (ed.)
Pages:	242
Size:	15 x 21
Edition:	1 (2006)
Price:	25,00 €
Language:	Espanyol
Binding:	Rústica cosida
Support:	paper
Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perform.

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Universitat Jaume I
Campus del Riu Sec, 12071
Castelló de la Plana

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Universitat Jaume I CIF: Q-6250003-H Av. de Vicent Sos Baynat, s/n 12071 Castelló de la Plana, Espanya Tel.: +34 964 72 80 00 Fax: +34 964 72 90 16