|
Title: | La comunicación corporativa en el ámbito local
| | Authorship: | Durán Mañes, María Ángeles (ed.) | | Fernández Beltrán, Francisco José (ed.) | | López Lita, Rafael (ed.) | Pages: | 242 | Size: | 15 x 21 | Edition: | 1 (2006) | Price: | 25,00 € | Language: | Espanyol | Binding: | Rústica cosida | Support: | paper | Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perform. | | Llibre amb CD-ROM adjunt |
|