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   Collection: e-Humanitats  Serial Number: 6
   ISBN: 978-84-8021-727-9




Title: La publicidad de las instituciones locales
VIII Congreso de Comunicación Local (ComLoc 2008)
 
Authorship: Fernández Beltrán, Francisco José (ed.)
 López Lita, Rafael (ed.)
 Mut Camacho, Magdalena (ed.)
Pages: 187
Size: 15 x 21
Edition: 1 (2009)
Price: 20,00 €
Language: Espanyol
Binding: Rústica cosida
Support: paper

The numerous communication professionals that intervene in this work deal with great variety of topics so interesting such as the ethical relation between information and advertising, the publishing independence of the own mass media, knowing how to make communication on the part of public institutions, and a long etcetera. Definitely, a detailed analysis of advertising focusing the attention on local institutions and advertisers.


Inclou CD- ROM

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Tel.: +34 964728819 - Fax: +34 964728832
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UJI
Universitat Jaume I
Campus del Riu Sec, 12071
Castelló de la Plana
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ATTENTION:
Until further notice, paper books and merchandising products will only be served within the territory of the Spanish State. Sorry for the inconvenience.

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