Aldea Global |
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El Papus (1973-1987). Contrapoder informativo en la Transición española
Check the first pages
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DirCom, estratega de la complejidad
En el mundo actual es cada vez más importante tener políticas y estrategias de comunicación con la sociedad claras y eficaces, tanto en organismo...
PVP: 19,23€
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Teorías de los medios de comunicación
Este manual presenta las principales teorías y áreas de investigación de la comunicación y de los estudios de los medios partiendo de la clásica ...
PVP: 23,08€
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Músicas públicas, escuchas privadas
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PVP: 16,83€
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Creatividad y generación de ideas : estudio de la práctica creativa en cine y publicidad
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PVP: 21,12€
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La situación de la televisión local en España
A socio-economic, political and communicative analysis of the history of television, the birth of local television and the impact and repercussio...
PVP: 20,00€
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El malson de Chandos : la crisi acadèmica i professional del periodismo des de la crisi postmoderna de la paraula
Through Lord Chandos¿ nightmare, problems related to the word are explained, with a broad reflection on the change and transformation processes i...
PVP: 22,00€
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El discurso persuasivo. La estructura retórica de los spots electorales en televisión
The television has become the middle of communication that more influences in the electoral campaigns. Through this, the political parties develo...
PVP: 17,50€
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La traduccion publicitaria: Comunicación y cultura
Translating announcements is a process of communication among cultures in which intervene factors of diverse kind, as sample the extensive compar...
PVP: 25,96€
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Història del periodisme. Notícies, peridodistes i mitjans de comunicació
A global reading of great interest on the evolution of the journalism, that does a synthesis orientadora of the five long centuries that go since...
PVP: 23,08€
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Mostrar para decir
A difference among that exists that is shown and that that communicates. The fact to show an image goes beyond the simple graphic representation...
PVP: 17,00€
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El consumidor adolescent : televisió, marques i publicitat
El consumidor adolescent outlines a general view of what adolescents think, feel and do about television, brands, advertising and consumption. Th...
PVP: 17,50€
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Teorías de la comunicación
"Communication theories, with a tradition of more than twenty years in this country, have been consolidated as a line of investigation and as one...
PVP: 17,43€
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Història de la comunciació: València 1790-1898
This new book of professor Laguna, based on his Historia del periodismo valenciano: 200 años en primera plana, reviews and extends the previous w...
PVP: 21,04€
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La infografía
The book has been created as a useful guide focused on the study and formation of the visual aspect in journalism. It is essential to undertake t...
PVP: 17,43€
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La comunicació en democràcia. Una visió sobre l'opinió pública
The book reviews those theories about public opinions more valid nowadays, verifying the decisive role that the means of communication have over ...
PVP: 13,85€
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Retórica creativa
This book presents an innovative and useful methodology to generate and analyse advertising messages. Instead of going to basic notions such as i...
PVP: 17,43€
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Televisión de proximidad en Europa
We can observe the expansion of the multiple local television experiences in Europe. There are hundreds of regional and local broadcasting statio...
PVP: 26,44€
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Literatura y periodismo
Although it is well known in the 20th century culture, the complex relationships between literature and journalism have always been forgotten on ...
PVP: 26,75€
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Creatividad y comunicación persuasiva
Creatividad y comunicación persuasiva analyses the creative thinking from the perspective that understanding and conceiving the creative process ...
PVP: 17,43€
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Creatividad y comunicación persuasiva
Creativity and persuasive communication analyzes the creative thought since the perspective that comprendre and aprhende the process of creation ...
PVP: 14,45€
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El lector model en la narrativa per a infants i joves
This study corresponds to a multidiscipline focus, inserted in the frame of discourse analysis, which combines the examination of historical date...
PVP: 11,72€
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Informe de la comunicació a Catalunya, 2003-2004
The Report on Communication in Catalonia 2003-2004 studies the state of communication in the conventional media (the press, radio, television and...
PVP: 35,00€
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Retórica, informació i metàfora
Retòrica, informació i metàfora is a study about the language used by the means of communication from a linguistic perspective. It reviews the mo...
PVP: 20,43€
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La parla com a espectacle
By means of an accurate analysis of the T.V. programme La vida en un xip, this work studies the talk shows due to their structure and to the way ...
PVP: 11,72€
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Informe de la comunicació a Catalunya 2001-2002
This project of the InCom offers regularly ¿each two years¿ a description brought up to date and a plural and deep analysis of the diverse fields...
PVP: 34,62€
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![](https://youtu.be/e8No...</SPAN><br /> <SPAN class="textos" color="#ff0000"><b>PVP: </b></SPAN><SPAN class="textos" color="#ff0000"> 19,50€</SPAN><br /><a href="!GCPPA00.GCPPR0002?lg=UK&id_art=2037"><img src="/img_tenda/boton_sigue.gif" calign="middle" alt = "Further information" height=14 width=14 border=0></a><a href="javascript: acumulador2(){kind=small}