Universitat Jaume I - UJI - Castelló

UJI store
Distribution of publications and products

ATTENTION:
Until further notice, paper books and merchandising products will only be served within the territory of the Spanish State. Sorry for the inconvenience.

Home > Publications > Aldea Global

Purchase Purchase

   Collection: Aldea Global  Serial Number: 4
   ISBN: 978-84-8021-220-5




Title: Creatividad y comunicación persuasiva
 
Authorship: Ricarte Bescós, José María
Pages: 234
Size: 16 x 23
Edition: 1 (1998)
Price: 17,43 €
Language:
Binding: Rústica cosida
Support: paper

Creatividad y comunicación persuasiva analyses the creative thinking from the perspective that understanding and conceiving the creative process is essential for all those people who are interested in this type of communication in and from any type of organisation. Knowing and controlling that process will help them, whether they are publicists or not , to overcome prejudgements and inhibitions, to develop intelligently imagination and to wake an auspicious attitude about innovation. The contents of the work will allow the reader to have access to basic expositions around the exciting world of creative or productive thinking and to its practical application: the use of this creative thinking as a tool to solve problems. Both skills, productive thinking and creativity, are essential to achieve communicative goals whatever their nature will be.



Informació proporcionada per:

Publicacions de la Universitat Jaume I
Servei de Comunicació i Publicacions
Edifici de Rectorat i Serveis Centrals
Campus del Riu Sec
Tel.: +34 964728819 - Fax: +34 964728832
Adreça electrònica: publicacions@uji.es
UJI
Universitat Jaume I
Campus del Riu Sec, 12071
Castelló de la Plana
Summary of purchase
Productes:
Import total:
0,00 €

ATTENTION:
Until further notice, paper books and merchandising products will only be served within the territory of the Spanish State. Sorry for the inconvenience.

This website uses own and third party cookies to provide a better experience and service. By continuing navigation we understand that you accept our cookies policy. Cookies policy.
Last updated: 11/12/2015 | Information and queries: suggestion box | General policy Data Protection
Universitat Jaume I CIF: Q-6250003-H Av. de Vicent Sos Baynat, s/n 12071 Castelló de la Plana, Espanya Tel.: +34 964 72 80 00 Fax: +34 964 72 90 16