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Title: | El consumidor adolescent : televisió, marques i publicitat
| | Authorship: | Herreros Arconada, Mario (pr.) | | Fernández Cavia, Josep | Pages: | 227 | Size: | 23 x 16 | Edition: | 1 (2002) | Price: | 17,50 € | Language: | | Binding: | Rústica | Support: | paper | El consumidor adolescent outlines a general view of what adolescents think, feel and do about television, brands, advertising and consumption. The study of adolescents as consumers is part of the study of consumers in general. In this particular book, teachers, educators and also parents will find some ideas and explanations that will allow them to understand better some of adolescents' behaviours and attitudes. | |
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