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   Collection: Aldea Global  Serial Number: 16
   ISBN: 978-84-8021-477-3




Title: El discurso persuasivo. La estructura retórica de los spots electorales en televisión
 
Authorship: Capdevila Gómez, Arantxa
Pages: 212
Size: 16 x 24
Edition: 1 (2004)
Price: 17,50 €
Language: Castellà
Binding: Rústica
Support: Paper

The television has become the middle of communication that more influences in the electoral campaigns. Through this, the political parties develop their persuasive strategies. The book takes like object of study the explicit audiovisual persuasive communication and establishes a method of analysis.


Coedición con la Universidades de Valencia, Pompeu Fabra y Autonoma de Barcelona

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ATTENTION:
Until further notice, paper books and merchandising products will only be served within the territory of the Spanish State. Sorry for the inconvenience.

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