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   Collection: Economia i gestió  Serial Number: 4
   ISBN: 978-84-8021-362-2




Title: Las agencias de publicidad: evolución y posicionamiento futuro
 
Authorship: López Lita, Rafael
Pages: 271
Size: 16 x 24
Edition: 1 (2001)
Price: 11,00 €
Language:
Binding: Rústica
Support: paper

This book discusses and analyses aspects such as the need of a structural change, the importance of strategic planning and new technologies, the methods of payment, the relationship with consulting rooms, investigation institutes, and the view of advertisers with respect to agencies.


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Universitat Jaume I
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Castelló de la Plana
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ATTENTION:
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