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   Collection: Economia i gestió  Serial Number: 2
   ISBN: 978-84-8021-289-2




Title: Planificación territorial y comercialización turística
 
Authorship: Gregori Aznar, Roc (pr.)
 Bigne Alcañiz, Jose Enrique (dir.)
 López Olivares, Diego (dir.)
 Andreu Simó, María Luisa
 Bigne Alcañiz, Jose Enrique
 Díaz Martín, Ana María
Other
Pages: 150
Size: 16 x 24
Edition: 1 (2000)
Price: 9,02 €
Language:
Binding: Rústica cosida
Support: paper

The analysis of the present tendencies in the tourist production and the study of the demand is essential to approach the elaboration of marketing plans and the management of the chain of the commercialization. This work combines examples and applications to tourist products different, in special, treat most traditional like
the tourism from sun and beach, with more recent others like the rural tourism or the historical cities.

Il·lustracions en blanc i negre

 Other:
 ESTEBAN TALAYA, AGUEDA
 Ferreres Bonfill, Juan Bautista
 FUENTES GARCIA, RAFAEL
 López Olivares, Diego
 MARCHENA GOMEZ, MANUEL
 Repiso Rubio, Fernando
 Santos Arrebola, José Luis
 TROITIÑO VINUESA, MIGUEL ANGEL
 Vázquez Casielles, Rodolfo

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Universitat Jaume I
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ATTENTION:
Until further notice, paper books and merchandising products will only be served within the territory of the Spanish State. Sorry for the inconvenience.

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